As industry supremo David Amos joins Distinction Doors as a Non-Executive Director, we catch up with him to find out all about his new role and his ambitions for the company.

First of all, congratulations on your new role. Could you tell us a bit about what attracted you to it?

It’s simple, really: it was the people. Over the years I’ve learned many things but one of the most important is that business is all about people. Distinction Doors is a very successful company with superb products but what really makes the difference is its people. I am hugely impressed by the talent, enthusiasm and professionalism of the team at Distinction Doors. What’s even more exciting is that I can see these attributes at every level of the business from board room to factory floor. When you’ve got that level of enthusiasm and commitment you’ve got a really dynamic business that has the potential to go as far as it wants.

What will your role involve? 

I see my role as three-fold and you could sum it up as balance, development and suggestions. In terms of balance it’s about corporate governance: is the company being run in the right way? In terms of development it’s about mentoring people and encouraging them to achieve their full potential within the business, something that I’m extremely passionate about. In terms of suggestions it’s about being able to offer a different perspective and new ideas so the business can achieve even more at every level.

How will you add value to the business?

Let’s be clear: Distinction Doors is already a dynamic business with exciting plans for the future. What its board recognised when I was invited to join is that forward-thinking businesses are never afraid to seek additional expertise and insight so they can go even further. That’s where I come in. I started my career in the motor industry and spent much of my career in manufacturing, which means I have practical experience of how a manufacturing company is run. I also understand this industry more than most because I’m co-founder of D&G Consulting, which is one of the industry’s leading providers of market and industry reports and consulting services. All this experience means I have plenty of business ideas that I can bring to the table. I’d also reiterate my passion for developing people.

As you say, as co-founder of D&G Consulting, you’re a very experienced figure in the industry. How do you see it at the moment?

It’s very much like the motor industry. Your home and your car are probably the biggest and most important purchases you’ll ever make. It means that you’ll be interested in the practicalities: functionality and security and so on. But at the end of the day, it’s all about style and design. You want something that makes a statement about who you are. Distinction’s expertise is in having its finger on the pulse of design trends and developing products that tap into people’s desire for products that say something about them. Whether it’s the aesthetics of the door, the colour or the glass, Distinction Doors is a company that knows how to give people what they really care about and what they desire.

Tell us a bit more about how you see industry trends developing in future. How will Distinction will react to them?

I think the major points of difference in the future are going to be in design and appealing to the consumer’s desire for individuality. It’s one of the reasons Distinction Doors will be introducing a new door this year that will change the face of composite door design. It’s also why the company has its own impressive colour paint plant to give it control over this aspect of manufacture and why it has launched the Distinction Glass brand to showcase its market-leading glazing offering.

You mentioned that mentoring people is a passion of yours. How do you plan to develop the talent at Distinction?

I’m here for anyone in the business. I chair the management meetings where I encourage the open team environment that’s already evident. I’m working with the managers to help them develop their teams as a whole as well as the individuals within them. But for me, one of the most important things is to develop young people. It’s their talent and innovation that will be the future of this industry. One of my favourite phrases is, ‘You tell me why you shouldn’t be the MD one day’ because it opens up new vistas and encourages young people to aim high. I’m determined to embrace and develop the next generation of talent at Distinction Doors. The company is a leader in the sector now and in the next generation coming through it has everything it needs to maintain and strengthen this position in the future.