Distinction Doors, the UK’s largest composite door supplier, has just launched its new website. Chantel Roach, Distinction’s Marketing Director, said, “Digital is an essential part of the marketing mix these days and we’ve invested heavily in developing a website that delivers what our customers need. It has a strong retail feel and has been designed to generate lead enquiries for our customers.”
Distinction’s new website has a fresh, modern feel and features compelling lifestyle images and videos designed to appeal to homeowners. Chantel says the new website has two very clear aims. “We want to build desire for a Distinction Doors product and funnel people to our innovative and interactive DoorBuilder application because this is where people can really start to visualise their new door and get excited about it.”
The DoorBuilder application is a key element of the new website. It allows homeowners to design their very own door, choosing every element from the design to the hardware. They can even see how it will look on their own home! Once they have designed their door, homeowners can submit a request for a quote that will be forwarded to their nearest supplier, meaning that Distinction Doors customers will benefit from highly qualified leads. Chantel comments: “We’ve revamped the DoorBuilder application so it’s even easier to use and will bring increased sales to our customers. The application will also be available for customers to use during their own selling processes, helping them to help homeowners to visualise the door they’re creating and making it easier to close the sale.
“Alongside the retail section of the website, there is also a password-protected trade area. Here, registered users will find technical documentation, an extensive image library and a complete suite of marketing materials. Like the DoorBuilder application, this section of the website has been extensively reworked to add further value. Chantel says: “We know our customers are busy people and we want to do everything we can to help them. Our new trade area is much more user-friendly so our customers will be able to quickly find what they need and start using it.”
Distinction Doors is renowned for blazing a trail in composite door marketing. Innovative approaches such as the suite of trade literature it introduced last year that included a brochure with real swatches of woodgrain skin demonstrates a company that wants to drive sales for its customers. The new website is the latest example of this approach in practice and will set the bar for digital marketing in the sector.