There have been many government announcements recently which have sparked reaction in the industry, but it would appear, none more so than a new £2 billion government initiative, the Green Homes Grant.

On July 8th the Chancellor announced that from September 2020 homeowners and landlords in England would be able to claim vouchers for energy-saving home improvements, with up to 650,000 homes covered by the scheme.

The Chancellor revealed that the Government will pay at least two-thirds of the cost of the energy-saving products, capped at £5,000 per household.  This could be more for those on a low-income and potentially cover the full cost of the improvements, up to £10,000.

Initially, the reaction was positive but with qualifying products yet to be confirmed and reports of consumers delaying orders to benefit from the scheme, there is some apprehension that the time between the soft and formal launch may have an adverse effect on trade.

Green Products

To assuage these concerns the Glass & Glazing Federation (GGF) connected with the Government department for Business Energy and Industrial Strategy (BEIS) and posed questions on behalf of its members.

The GGF asked ‘Is the Green Homes Grant Scheme going to include energy-efficient windows and doors?’  In response, BEIS indicated that doors, and indeed, windows will only feature in the Green Homes Grant,  “Yes, but as part of a wider refurbishment of homes aimed at achieving EPC Level C. The aim of the scheme is to significantly improve energy and heat efficiency, which can only be achieved by a number of measures.”

The BEIS response has offered reassurance and for some, cautious optimism.

Green Doors

As the supplier of the UK’s number one selling entrance door, Distinction Doors has already pledged its support for the Green Homes Grant.

“We believe that the Green Homes Grant will create valuable opportunities for those who fabricate and install our doors,” says Andy Grogan, national sales manager for Distinction Doors.  “We provide the most energy efficient composite door on the market and so, if insulated composite doors are eligible, we are the ideal choice for those wishing to take advantage of the scheme.”

Distinction GRP composite doors have been proven to be 19% more thermally efficient than a 48mm solid timber core composite door and 17% more thermally efficient than a 44mm traditional timber panelled door.  Doors were tested at the University of Salford’s Energy House.

The company’s decorative glass is also triple glazed and laminated, as standard which contributes to the overall thermal efficiency of the doorset.

The doors achieve indicative energy ratings between A and C, with A delivering the best performance levels.  Thus, demonstrating their suitability under the BEIS guidance.

Supplier Support

“While we have every confidence that composite doors will feature in the September launch, we also believe that the scheme will generate opportunities even if composite doors do not qualify for funding.

“Lockdown has already sparked a surge in home improvements, and the grant scheme will go some way to encourage this further still.  While the £5,000 cap may appear to limit expenditure there is also a thought that where savings have been made, homeowners may be willing to ‘top-up’ the budget to allow for further improvements i.e. installation of a new entrance door.”

This is where Distinction believes the opportunity lies, regardless of product eligibility – to up-sell and offer complementary energy efficient products.

“The scheme is set to launch in around a months’ time , with homeowners having to apply online for the vouchers,” continues Andy. “Meanwhile, we will be working hard, in partnership with our customers, to raise consumer awareness of our doors; efforts which will be rewarded regardless of their eligibility.

“We can assist with showroom development including literature, access to our online door-designer, social media support and product videos.”

To find out more about the UK’s most energy efficient composite door and understand how your business can benefit from partnering with the UK’s leading composite door supplier, get in touch.