Composite doors remain a firm favourite with homeowners. But as Chantel Roach, Sales and Marketing Director of Distinction Doors, explains, if you want to delight your customers you need to offer them doors that are at the forefront of the sector.

The composite door’s combination of good looks, low maintenance, thermal efficiency and strong security delivers exactly what the market is looking for and it’s why it’s the UK’s most popular choice of entrance door. This is great news for our sector.

But put yourself in your customers’ shoes for a minute. They know they want a composite door, but how do they go about choosing one? How can they be sure they’re investing in the best the market has to offer at their pricepoint? After all, whether it’s opening it after a long day at work or opening it to welcome visitors, the front door is an important and evocative feature of everyone’s lives, so homeowners want to feel sure they get the decision right.

As a fabricator and installer you have a responsibility to offer your customers the very best the market has to offer. And in our nxt-gen range of composite doors, the very best is what we set out to deliver and what feedback tells us we have achieved.

Nxt-gen delivers the pinnacle of what homeowners look for in a composite door: beauty, thermal efficiency, security and practicality.

Our nxt-gen doors feature the distinctive oak woodgrain skin our doors are renowned for. But that’s only the start. The nxt-gen glazing system sits flush within its frame and has an internal glass retention bead. The result is a door with a sleek and elegant finish that’s unique to nxt-gen.

Nxt-gen doors are available in six designs. There are seven pre-pigmented standard colours, including Anthracite Grey and Chartwell, two colours that have moved from niche to mainstream in the past few years. For homeowners looking for something a bit different, we also offer a wealth of bespoke colours from our state-of-the-art in-house paint plant.

Like our Signature composite door, nxt-gen delivers sector-leading thermal efficiency – it’s over 17% more efficient than either a 48mm solid core timber door or a 44mm traditional timber panelled door.

When part of an approved doorset, nxt-gen’s door leaf and glazing system have a proven ability to achieve Document Q compliance and PAS24:2016, giving peace of mind when it comes to security.

It’s designed for everyday life too. Its weighted noise reduction of 31 decibels means it is capable of keeping outside noise to a minimum and the water resistant polymer composite rails keep weather at bay. It can withstand the everyday knocks and scratches of family life thanks to the high impact GRP skin.

To add an additional level of reassurance of quality, every nxt-gen door comes with the benefit of a 10 year surface warranty and 25 year structural warranty.

It’s clear that nxt-gen delivers a market-changing door for homeowners. But we’ve also worked hard to deliver a step change for fabricators and installers too.

Nxt-gen doors come in three trimmable sizes and there is consistent letterplate positioning across all six styles. These are simple developments that reduce waste, increase tooling yield and contribute to a reduced machining time of an average of two minutes per door. All doors come pre-fitted with internal beading so stock holding is reduced. The internal beading also means it’s less prone to damage and makes glazing and deglazing easier because no sealant is used. Despite the compellingly different appearance, nxt-gen doors take Distinction Glass triple glazed laminated glazing units so they sit alongside our Signature range with no additional glazing stockholding needed.

High quality marketing is what has helped secure composite doors’ position as the market leader. Distinction’s ability to communicate the difference is one of the reasons that has helped us become the market leading supplier in the sector. We’ve done the same with nxt-gen. Our 64-page retail brochure covers all our ranges and has an impressive wow factor thanks to the stunning photography and real RAL/BS colour chips to showcase colour. If you need bespoke marketing materials, our Design Boutique offers this service.

Nxt-gen doors offer homeowners what they’re looking for: the reassurance that they’re investing in the best. So if you’d like to partner with the tried, tested and trusted number one composite door supplier, offer homeowners the best the industry has to offer and give your composite door sales a boost, get in touch today.