In 2005, directors Craig Broadley and Jeffery Bates were seeking a business opportunity. Capitalising on Craig’s industry experience and Jeff’s engineering background, they saw the potential of composite doors as a more stylish and secure alternative to UPVC doors.

And so, as the replacement door market opened, the newly established Doorsmart was offering a modern solution – a GRP composite entrance door.

Prep customer

For more than a decade, Doorsmart has been a loyal, prepped Distinction customer. The prepped panels arrive at their West Midlands factory ready to be fabricated into high-quality and secure doors.

“Moving from prepping the panels ourselves was an easy decision to make. Distinction made the option more cost-effective and improved lead times,” explains Doorsmart director, Craig Broadley.

“Being a prep customer is less labour intensive, it reduces waste and makes for a cleaner and safe working environment.”

The efficiency of this service is boosted further by Distinction Doors’ online ordering system. “We find it very easy and quick to order the products and that too helps with traceability.”

Benefits of nxt-gen

Doorsmart manufactures single residential doors along with stable doors, french doors and bespoke RAL coloured doors and frames. The company offers guarantees on all its products.

“The portfolio we put together speaks for itself. We use only the best products on the market and provide our customers with a truly bespoke entrance door. From traditional to ultramodern, we do them all.”

The company’s portfolio includes the complete range of Distinction products including the nxt-gen door range.

“We welcomed the addition of nxt-gen; it combines outstanding quality and design. Aesthetically, with its flush finish the nxt-gen door range enables us to offer customers an alternative to the more traditional look. This has been appreciated by our customers and we’ve received extremely positive feedback from homeowners.”

Bringing Family Values to Business

Doorsmart is very much a family business. Since 2005, directors Jeffery Bates and Craig Broadley (father- and son-in-law) put together a core team of family employees. The Doorsmart team are long standing Wolves fans – clearly, they get along famously, there’s an abundance of gentle humour and a genuine transparency that’s refreshingly endearing.

Both Stewart Woolley (production manager) and Darren Broadley (sales manager) have worked in the window and door industry pretty much all their working lives. Having this wealth of experience together with shared values has been key to the success of Doorsmart over the past 16 years.

Based in Wolverhampton its core customer base is in the West Midlands. The company also has many customers across Greater London, Bristol, and the Home Counties, thanks to their combined industry experience and contacts. “We can pretty much cover most areas.”

Rewarding relationship

As Doorsmart has grown, so has its relationship with Distinction Doors.

“The biggest reward in being a long-term Distinction customer is the very good working and personal relationships with the staff, especially Steve Jones, our area sales representative and Lois Lockwood, who looks after our account in the sales office. Both excel in their roles.

“We have also been impressed and taken advantage of the marketing services offered by Distinction. The marketing team are a pleasure to deal with. They allow us to personalise the brochure which helps to set us apart from others in the industry. This has been a great added benefit of buying from Distinction.”