Distinction Doors launched an industry marketing first last month – a brochure that shows all the colours of its market-leading GRP composite door on swatches of its woodgrain skin – and it’s an innovation that Chantel Roach, Distinction’s Marketing Director, says is already making a big difference to the company’s retail customers.
“Choosing the colour of your front door is a big decision and many people play it safe by opting for the standard red, blue, black, white or green,” she says. “But we felt that bringing the entire range to life and showing exactly what all the colours look like would give more homeowners the confidence to choose a different – premium – colour. Feedback from our retail customers has already told us that this is exactly what is happening.”
The Explore Colour brochure, with its innovative skin swatches, is part of a new suite of marketing literature designed to help retail businesses make the most of the growing market. The other tools in the package include a flagship retail brochure, which has a contemporary look and feel and showcases all the company’s products and what they have to offer. Also available is a RAL guide that will be indispensable for companies looking to offer something a little bit different because it introduces homeowners to the concept of a personalised shade for their Distinction door and encourages them to think imaginatively when it comes to colour.
Composite doors are the UK’s favourite choice of front door, with 40% of homeowners now opting for this type of door. Distinction Doors’ customers already have a big advantage over their competitors when it comes to securing sales: they are supplying the most thermally efficient door on the market and, combined with the stunning aesthetics and exceptional security, they have a compelling proposition. The new Explore Colour brochure allows them to add value to every sale by making it easy to choose a non-standard colour. It’s yet another example of the Distinction Difference in action and demonstrates exactly why the company is the biggest composite door supplier in the country.