Distinction Doors newly-published retail brochure is proving very popular. Chantel Roach, Distinction Door’s Sales and Marketing Director, says: “Our customers have told us how important our retail brochure is in helping to sell the Distinction difference to the consumer. This latest brochure has taken its value to the next level with unique features that reinforce why Distinction is the number one choice of composite door in the UK today.”
The Signature brochure, as it’s known, uses a unique marketing innovation first introduced by Distinction last year: rather than featuring printed images showing the colour options it uses real swatches featuring a woodgrain effect painted in accurate RAL/BS colours within the brochure. “We know from feedback that using real swatches of woodgrain skin helps homeowners be more adventurous and choose a non-standard colour,” says Chantel. “By featuring woodgrain swatches in the Signature brochure we’re making it even easier to choose a premium option.”
The 60 page brochure has a stunning lifestyle feel, with high quality images that show exactly why Distinction is the market leader. The photography is backed up with information to help homeowners choose the door that’s right for them. “There are all sorts of practical reasons why homeowners choose a composite door,” says Chantel: “But our customers tell us that – at the end of the day – it’s the way the doors look that clinches the deal. The focus on images in our new brochure reinforces the importance of the lifestyle element in choosing a new entrance door.”
The brochure showcases the complete Distinction range: signature doors, stable doors, French and bi-fold doors, fire doors, 70mm doors and contemporary doors. It features Distinction Glass, the glass brand that Distinction launched at the end of last year. There is a section on energy efficiency, highlighting the benefits of choosing the most thermally efficient door on the market too.
Distinction Doors is continuing to go from strength to strength and retains its position as the number one composite door supplier in the UK. This new Signature brochure shows that not only are its doors second to none, the marketing support blazes a trail too.
To order copies of the Signature brochure, call 01226 352274.