Distinction Doors has made some key improvements to its popular online sales tool, the door-designer configurator, delivering a better user-experience for its customers and homeowners.
Developed in-house, the team has focussed on improving functionality, with a new design forming part of this development.
“We wished to make the door-designer even easier to use,” comments Bethaney Larkman, marketing manager at Distinction Doors. “This meant removing the complexity by streamlining options and adding new functions.”
The doors are split into three categories: nxt-gen, Signature and Contemporary. A search function is in the top menu bar if the user is seeking a certain door. The glass options show what’s currently available and are only relevant to that door style.
The biggest challenge was reducing the load time. “We have not only increased the site load speed, but we can now use higher-quality images too,” continues Bethaney. “This means that consumers can now appreciate more of the detail, including our beautiful woodgrain finish, in higher-resolution door and glass images.
“To further encourage consumer engagement, we have improved the preview function. Users can tweak and re-size the door to suit their chosen house or sample image. We have also developed the site so that request a quote remains on the bottom of the door visual throughout so the user can enquire at any stage.”
The new ability to save orders and return to them later is perhaps the most valuable function. This should prove extremely popular with Distinction’s customers and their customers, saving them time and ultimately, money. FAQs and request a brochure have also been added to the top menu.
Distinction customers listed on the showroom locator will now receive leads more efficiently as users will select from a list of showrooms local to them at the point of requesting a quote.
The design of the door-designer complements the company’s new brand identity. For those Distinction fabricators with a branded configurator the transition to the new format was automatic.
Early feedback suggests that Distinction customers are impressed with the new-look door-designer, with many commenting on the improved functionality and its modern design, with several “…loving the new look”.
If you do not currently have an account with Distinction Doors and wish to be set-up with your own personalised door-designer page, or for your company to be added to the Showroom Locator, please get in touch.