Distinction Doors has announced it is increasing its standard range of pre-pigmented colours across all of its door ranges which includes perennial favourites Anthracite Grey and Distinction Chartwell Green. For consistency, the doors are complemented by pre-pigmented through-colour cassettes to match too. Chantel Roach, Distinction’s Sales and Marketing Director, said: “Anthracite Grey and Chartwell Green are both very on-trend shades and two of our most popular colours. By making them a pre-pigmented colour product rather than a special paint order we can cut lead times and make the colours even easier for customers to choose because they’re an off-the-shelf stock item.”
This colour development is the latest example of a company that is blazing a trail when it comes to giving homeowners what they want. Chantel commented: “Homeowners care about the practicalities such as thermal efficiency and security but we know that what really excites them is the elements of their door that they can personalise – the colour, the glass, the design. By increasing our range of pre-pigmented colours we’re normalising the idea of choosing what are usually regarded as non-standard colours. In other words, we’re helping Distinction Doors’ installers to make the sales process even more inspirational for homeowners.”
Distinction Doors is the UK’s leading composite door supplier and has its finger on the pulse when it comes to trends in the sector. In extending its range of pre-pigmented colours it is recognising the importance that homeowners place on the aesthetics of their choice.