The composite door is the most popular door in the UK, with 40% of homeowners opting for this type of door for their homes. It’s a trend that composite door supplier Distinction Doors says its customers are capitalising on. Chantel Roach, Distinction’s Marketing Director, comments, “Our customers are reporting that composite doors are increasingly popular and that homeowners are well educated in the benefits of what they have to offer. Our customers know that a Distinction door gives them a huge advantage in the marketplace because of all the benefits it offers, not least that it’s the most thermally efficient door available.”
As Chantel says, Distinction’s door is the most thermally efficient on the market, with independent tests proving it’s up to 19% more efficient than other doors. It also has exceptional aesthetic credentials: the Nan Ya blank that Distinction uses is renowned for the authenticity of its woodgrain, something that’s continued onto the glazing cassette for a seamless and sophisticated finish. There are numerous door and glass designs and a huge range of colours to choose from so the homeowner can truly personalise their choice. Security is unparalleled too, thanks to the impact resistant GRP skin with rigid polymer subframe, high-density, CFC-free polyurethane foam core and high quality multi-point locks.
As well as knowing they’re selling a composite door that’s packed with all these benefits, Distinction Doors’ customers also benefit from exceptional marketing support that helps them communicate to homeowners what a Distinction door has to offer. Distinction’s suite of retail literature comprises a 48 page product brochure, a RAL guide and a unique Explore Colour skin guide that shows all the bespoke colour options on woodgrain skin swatches to help give homeowners a clear picture of the effect that’s created.
Distinction Doors is the UK’s largest composite door supplier, a position the company wants to consolidate in the coming months and years. With such a compelling product and support package it’s hardly surprising the company has reached its market dominance and also places it in an exceptionally strong position to achieve its stated ambition.