Distinction Doors, the UK’s biggest composite door supplier, has just launched its Explore Colour brochure. The brochure is a first for the industry because it shows the complete range of colours all on Distinction’s woodgrain skin so homeowners choose their door colour with confidence. Chantel Roach, Distinction’s Marketing Director said, “Our Explore Colour brochure has been designed to make it much easier for customers to choose a colour, especially when they’re looking at a colour that’s different from the perennially popular white, red, blue, green and black”.
The brochure features all of Distinction Doors’ 43 colours, including five standard colours, two woodstains and 36 bespoke colours. Distinction Doors is the first company to take the decision to feature its colour range on woodgrain skins, but for Chantel it was an opportunity to differentiate. “Selecting the colour is one of the most important decisions to make when choosing a door, so it’s important to get it right. But a difficult decision is made even harder when you’re looking at a flat colour swatch and trying to picture it in a woodgrain finish. By showing our colour range on the actual woodgrain skin finish, we’re helping homeowners to make the decision that’s right for them.”
Explore Colour completes a suite of new literature that Distinction has produced in the past few months. The new retail brochure is Distinction’s flagship customer-focused brochure. It’s a high quality, 46-page brochure with a contemporary look and feel that showcases all the company’s products and what they have to offer. Also available is a RAL guide that will be indispensable for companies looking to offer something a little bit different because it introduces homeowners to the concept of a personalised shade for their Distinction door and encourages them to think a bit differently when it comes to colour.
Distinction Doors’ position as the UK’s biggest composite door supplier is in large part due to the quality of its door slab, which independent tests have proved to be the most thermally efficient on the market. But it is also due to the quality and innovation of its support which adds value to its customers’ businesses. The Explore Colour brochure is the perfect example of this support in action.