With so many homeowners already sold on the idea of composite doors, there are plenty of opportunities for installers to upsell. Glass, hardware and bespoke paint all offer great opportunities. But for Andy Grogan, National Sales Manager at Distinction Doors, the UK’s biggest composite door supplier, there’s another opportunity not to be missed: 70mm double rebated composite doors.
“Our 70mm composite door builds on the USPs of our 44.5mm composite door and is the perfect upselling opportunity for installers,” he says. “It’s 25% more thermally efficient than our 44.5mm door, which is already the most thermally efficient door on the market. It also offers superb noise reduction while the twin seal improves weather performance.”
Alongside these added benefits, the 70mm door offers all the benefits installers have come to expect from a Distinction door and that make it so popular with homeowners, in particular the stunning kerb appeal thanks to the beautifully authentic woodgrain and slim glazing cassette. Furthermore, it’s available in various door styles, comes in the complete range of Distinction door colours and a choice of four glazing styles.
Andy comments, “The 70mm door looks great in a showroom and makes an excellent talking point with potential customers. It’s also easy to install because it is over-rebated and becomes a direct replacement for the PVCu equivalent. And it’s very tolerant because the airspace is concealed so any slight variation is hidden, unlike on flush fitting single sealed doors.”
Andy also points out the relative ease with which the product can be added to installers’ portfolios. “There is no additional equipment needed and promotion is as simple as displaying it in your showroom, adding it to your next brochure print run and making use of the wealth of marketing support provided by Distinction Doors.”
The market in 70mm doors is still relatively untapped, but the potential for growth is huge. So if you’re looking for ways to stand out in a competitive marketplace, there are few better opportunities than Distinction’s 70mm door!